Let’s dispel the myth, this is much more than buzz tracking (measuring the amount of noise) and social media listening (monitoring what people are saying without understanding the social or cultural context); this is social cultural intelligence®. Our deep insights discovery takes into account the intent and cultural context of the conversation, to not only understand what they are saying but "why" they are saying it. This enables you to understand the cutural, behavioral and contextual dynamics that impact people's decisions. Besides, we are the only tech-solution training our AI with inclusion in mind. We always look at data through the lens of gender, ethnicity, geographies and cultural context to deliver personalized insights.