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HOW TO LEVERAGE DOCTORS AND PHARMACISTS IN MARKETING PLANS TO YIELD BETTER HEALTH OUTCOMES
NEW STUDY BASED ON 1.6 MILLION PUBLIC DOMAIN DIGITAL CONVERSATIONS
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HOW DO PEOPLE FEEL TOWARDS DOCTORS AND PHARMACISTS?
"Simply the best, an extremely friendly and personable physician."
"Attentive and caring, while remaining efficient."
"A very, extremely, incredibly rude individual."
"On their part and yet pharm was extremely discourteous and rude and sarcastic and this guy brushed me to the side."
DOCTORS
1.6M PUBLIC DOMAIN DIGITAL CONVERSATIONSS
42 %
37 %
PHARMACISTS
84K PUBLIC DOMAIN DIGITAL CONVERSATIONS
56 %
22 %
*21% of sentiment is defined as neutral conversations.
*22% of sentiment is defined as neutral conversations.
OTHER KEY TAKEAWAYS:
How different age groups and ethnicities view their doctors and pharmacists.
Which soft skills and hard skills doctors and pharmacists need to create a good relationship with their patients.
​
How to leverage these insights and incorporate pharmacists and doctors more seamlessly into marketing strategies.
DOWNLOAD THE REPORT TO
LEARN WHY PEOPLE FEEL THIS WAY
HCPP
OUR METHODOLOGY
AT CULTURINTEL, WE KNOW WHAT PEOPLE
THINK AND FEEL WITHOUT HAVING TO ASK THEM
™
WITH THE POWER OF A.I., WE HAVE TECH-ENABLED A WAY TO MINE MILLIONS OF CONVERSATIONS ONLINE TO DISCOVER ACTIONABLE CULTURAL INTELLIGENCE , STRAIGHT FROM THE VOICE OF THE PEOPLE.
®
WE GO BEYOND SOCIAL LISTENING
Most online conversations occur on open-source topical sites
and message boards. Social networks account for only 10% of discussions.
Message Boards
Topical Sites
Social Networks
Blogs
Comments
Reviews
​
​
10%
31%
35%
9%
15%
DOCTORS
1.6M
public domain conversations
28%
31%
14%
15%
9%
3%
PHARMACISTS
84K
public domain conversations
CONVERSATIONS
MINED BETWEEN
April 2021 to
April 2022
FOLLOW US ON OUR SOCIAL MEDIA
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