HOW TO LEVERAGE DOCTORS AND PHARMACISTS IN MARKETING PLANS TO YIELD BETTER HEALTH OUTCOMES 

NEW STUDY BASED ON 1.6 MILLION PUBLIC DOMAIN DIGITAL CONVERSATIONS

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HOW DO PEOPLE FEEL TOWARDS DOCTORS AND PHARMACISTS?
 

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"Simply the best, an extremely friendly and personable physician."

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"Attentive and caring, while remaining efficient."

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"A very, extremely, incredibly rude individual."

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"On their part and yet pharm was extremely discourteous and rude and sarcastic and this guy brushed me to the side." 

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DOCTORS
1.6M PUBLIC DOMAIN DIGITAL CONVERSATIONSS

42 %

37 %

PHARMACISTS
84K PUBLIC DOMAIN DIGITAL CONVERSATIONS

56 %

22 %

*21% of sentiment is defined as neutral conversations.

*22% of sentiment is defined as neutral conversations.

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 OTHER KEY TAKEAWAYS:
 

How different age groups and ethnicities view their doctors and pharmacists.

 

Which soft skills and hard skills doctors and pharmacists need to create a good relationship with their patients.

How to leverage these insights and incorporate pharmacists and doctors more seamlessly into marketing strategies.


DOWNLOAD THE REPORT TO
LEARN WHY PEOPLE FEEL THIS WAY 

 
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OUR METHODOLOGY


AT CULTURINTEL, WE KNOW WHAT PEOPLE
THINK AND FEEL WITHOUT HAVING TO ASK THEM    

WITH THE POWER OF A.I., WE HAVE TECH-ENABLED A WAY TO MINE MILLIONS OF CONVERSATIONS ONLINE TO DISCOVER ACTIONABLE CULTURAL INTELLIGENCE , STRAIGHT FROM THE VOICE OF THE PEOPLE.

®

WE GO BEYOND SOCIAL LISTENING     
Most online conversations occur on open-source topical sites
and message boards. Social networks account for only 10% of discussions

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Message Boards

Topical Sites

Social Networks

Blogs

Comments

Reviews

10%

31%

35%

9%

15%


DOCTORS


1.6M
public domain conversations 

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28%

31%

14%

15%

9%

3%


PHARMACISTS


84K

public domain conversations 


CONVERSATIONS
MINED BETWEEN

April 2021 to
April 2022

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Culturintel is a data science affiliate of CIEN+