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THE LONG-
AWAITED
SUMMER
OF GEN Z
SUMMER 2022 IS A DEFINING TIME FOR THIS GENERATION
After spending the past two summers indoors following COVID-19, Gen Z is about to finally enjoy their summer with less restrictions.
But what does their ideal summer look like?
HOW WE DID IT?
We combined the power of Culturintel™ methodology with conventional research tools to understand what Gen Z is thinking,
transforming their summer needs into human stories that you can hear and activate.
WE MINED OVER 795,000 CONVERSATIONS TO BETTER UNDERSTAND...
WHY
GEN Z IS PASSIONATE ABOUT THEIR SUMMER PLANS
WHAT
GEN Z IS PLANNING FOR THE SUMMER
HOW
GEN Z IS GOING TO MAKE THEIR PLANS COME
TO LIFE
POWERED BY
SUPPORTED BY
AND
MEET TODAY'S GEN Z
ALEX
OVERALL GEN Z
THE SUMMER
OF OPTIONS
Alex is looking forward to living
in the moment and taking
advantage of every
opportunity this summer, each
day is a new story in his eyes.
JERRY
BLACK GEN Z
THE SUMMER
OF ENDLESS ENTERTAINMENT
Jerry never wants the party to end, whether it's sporting events, concerts, or even a vacation somewhere tropical - he's ready for a summer of fun.
ARIANNA
HISPANIC GEN Z
THE SUMMER
OF SHARING THE MOMENT
Arianna is eager to hand out in smaller, intimate settings or social gatherings with her friends and family. She wants to make sure that her and her loved ones make event moment count this summer.
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WHAT ELSE CAN YOU LEARN FROM THE STUDY?
What Gen Z is most likely/least likely to do this summer
What makes a perfect summer for Gen Z
​
Gen Z’s summer aspirations
​
Gen Z’s top travel destinations for the summer
​
How Gen Z categorizes their summer plans
​
Gen Z’s top activities for the summer
Gen Z’s core motivations behind their summer planning
​
What resources Gen Z needs to make their summer plans come to life
​
DOWNLOAD AND LEARN
MORE ABOUT GEN Z HERE
HCPP
OUR METHODOLOGY
AT CULTURINTEL™, WE KNOW WHAT PEOPLE
THINK AND FEEL WITHOUT HAVING TO ASK THEM
With the power of A.I., we have tech-enabled a way to mine
millions of conversations online to discover actionable cultural intelligence , straight from the voice of the people.
®
WE GO BEYOND SOCIAL LISTENING
Most online conversations occur on public domain topical sites
and message boards. Social networks account for only 26% of discussions.
Message Boards
Topical Sites
Social Networks
Blogs
Comments
Reviews
​
​
31%
23%
26%
8%
7%
5%
N=795K
About USS
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WHO ARE WE?
We are a research and strategy consulting agency merging human intelligence with artificial intelligence to answer your burning questions with insights that can impact your world.
Our team of digital anthropologists and data scientists are powered by different skills, knowledge, and expertise, united in the mission to use technology to understand human behavior and tell their story.
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