OF GEN Z
SUMMER 2022 IS A DEFINING TIME FOR THIS GENERATION
After spending the past two summers indoors following COVID-19, Gen Z is about to finally enjoy their summer with less restrictions.
But what does their ideal summer look like?
HOW WE DID IT?
We combined the power of Culturintel™ methodology with conventional research tools to understand what Gen Z is thinking,
transforming their summer needs into human stories that you can hear and activate.
MEET TODAY'S GEN Z
OVERALL GEN Z
Alex is looking forward to living
in the moment and taking
advantage of every
opportunity this summer, each
day is a new story in his eyes.
BLACK GEN Z
OF ENDLESS ENTERTAINMENT
Jerry never wants the party to end, whether it's sporting events, concerts, or even a vacation somewhere tropical - he's ready for a summer of fun.
HISPANIC GEN Z
OF SHARING THE MOMENT
Arianna is eager to hand out in smaller, intimate settings or social gatherings with her friends and family. She wants to make sure that her and her loved ones make event moment count this summer.
WHAT ELSE CAN YOU LEARN FROM THE STUDY?
What Gen Z is most likely/least likely to do this summer
What makes a perfect summer for Gen Z
Gen Z’s summer aspirations
Gen Z’s top travel destinations for the summer
How Gen Z categorizes their summer plans
Gen Z’s top activities for the summer
Gen Z’s core motivations behind their summer planning
What resources Gen Z needs to make their summer plans come to life
DOWNLOAD AND LEARN
MORE ABOUT GEN Z HERE
AT CULTURINTEL™, WE KNOW WHAT PEOPLE
THINK AND FEEL WITHOUT HAVING TO ASK THEM
With the power of A.I., we have tech-enabled a way to mine
millions of conversations online to discover actionable cultural intelligence , straight from the voice of the people.
WE GO BEYOND SOCIAL LISTENING
Most online conversations occur on public domain topical sites
and message boards. Social networks account for only 26% of discussions.