THE LONG-
AWAITED

SUMMER
OF GEN Z

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SUMMER 2022 IS A DEFINING TIME FOR THIS GENERATION

After spending the past two summers indoors following COVID-19, Gen Z is about to finally enjoy their summer with less restrictions.

But what does their ideal summer look like?

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HOW WE DID IT?

We combined the power of Culturintel™ methodology with conventional research tools to understand what Gen Z is thinking,
transforming their summer needs into human stories that you can hear and activate.

WE MINED OVER 795,000 CONVERSATIONS TO BETTER UNDERSTAND...

WHY

GEN Z IS PASSIONATE ABOUT THEIR SUMMER PLANS

WHAT

GEN Z IS PLANNING FOR THE SUMMER

HOW

GEN Z IS GOING TO MAKE THEIR PLANS COME
TO LIFE

POWERED BY

SUPPORTED BY

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AND

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MEET TODAY'S GEN Z

ALEX

OVERALL GEN  Z

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THE SUMMER
OF OPTIONS

Alex is looking forward to living
in the moment and taking
advantage of every
opportunity this summer, each
day is a new story in his eyes.

JERRY

BLACK GEN  Z

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THE SUMMER
OF ENDLESS ENTERTAINMENT

Jerry never wants the party to end, whether it's sporting events, concerts, or even a vacation somewhere tropical - he's ready for a summer of fun.

ARIANNA

HISPANIC GEN  Z

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THE SUMMER
OF SHARING THE MOMENT

Arianna is eager to hand out in smaller, intimate settings or social gatherings with her friends and family. She wants to make sure that her and her loved ones make event moment count this summer.

 

WHAT ELSE CAN YOU LEARN FROM THE STUDY?

What Gen Z is most likely/least likely to do this summer

 

What makes a perfect summer for Gen Z

Gen Z’s summer aspirations

Gen Z’s top travel destinations for the summer

How Gen Z categorizes their summer plans

Gen Z’s top activities for the summer
 

Gen Z’s core motivations behind their summer planning

What resources Gen Z needs to make their summer plans come to life

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DOWNLOAD AND LEARN
MORE ABOUT GEN Z HERE

 

OUR METHODOLOGY


AT CULTURINTEL™, WE KNOW WHAT PEOPLE
THINK AND FEEL WITHOUT HAVING TO ASK THEM    

With the power of A.I., we have tech-enabled a way to mine
millions of conversations online to discover actionable cultural intelligence , straight from the voice of the people.

®

WE GO BEYOND SOCIAL LISTENING   
 

Most online conversations occur on public domain topical sites
and message boards. Social networks account for only 26% of discussions

Message Boards

Topical Sites

Social Networks

Blogs

Comments

Reviews

31%

23%

26%

8%

7%

5%


N=795K

 
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WHO ARE WE?

We are a research and strategy consulting agency merging human intelligence with artificial intelligence to answer your burning questions with insights that can impact your world.

Our team of digital anthropologists and data scientists are powered by different skills, knowledge, and expertise, united in the mission to use technology to understand human behavior and tell their story.

Culturintel™ is a data science affiliate of CIEN+